On September 1st 2022, the worldwide renowned fitness brand Tunturi acquired First Degree Fitness Europe B.V. and Product Fit B.V. The acquisition greatly broadens the product range and distribution capabilities of the joint organization in the region Europe, Middle East and Africa (EMEA).
FIRST DEGREE FITNESS EUROPE
First Degree Fitness Europe is the extension of FDF Limited. This Australian organization is known for its rowing machines with the unique and patented Twin Tank Fluid Resistance system. For decades, First Degree Fitness Europe has been closely involved in the development and sales of renowned products with this Fluid Technology, with the Fluid Rower as its showpiece. It is a company with a deeply rooted ‘can do’ mentality. The acquisition opens up a large network for distribution, dealers and marketing for First Degree Fitness Europe, giving the products the reach they deserve.
With the acquisition of Product Fit B.V., Tunturi will also receive the distribution rights for Tokuyo and Ironmaster in the EMEA region. Tokuyo is the Taiwanese market leader in massage chairs and massage products. The American strength brand Ironmaster is the leader in innovative personal strength training equipment. They produce only the highest quality, heavy duty equipment, which earned them an unparalleled reputation since 1978. The distribution rights of Kettler Benelux, previously held by Product Fit, have been transferred back to Trisport AG.
Tunturi, First Degree Fitness Europe and Product match perfectly in terms of organization, distribution power and the different product portfolios complement each other perfectly. The companies share the same mission and philosophy, which means that the acquisition has great added value for all parties involved. Together they have a strong proposition which serves both existing and new partners and the end consumer in the market. All partners will soon be informed about what the acquisition means for existing and new customers. With the combined strength, Tunturi, First Degree Fitness Europe and Product Fit are ready for a bright future! Feel better every day!